The beauty industry in the U.S. is having significant growth, with projections indicating it will reach $114 billion in 2027. Thanks to digital marketing and influencer partnerships for this huge surge. Well, 28% of affiliate marketers promote beauty brands within their network.
Moreover, affiliate marketing provides great returns, with an average ROI of 1400%, which means brands make $15 for every $1 spent. For content creators from the beauty industry, this serves as a lucrative opportunity to monetize their influence and make money. Below, we’ll discuss the top 10 beauty affiliate programs in the U.S., their features, commission rates, and much more information.
What is Beauty Affiliate Program?
A beauty affiliate program is a partnership where brands pay the creator (the affiliate) a commission for driving sales through a unique referral link. Here’s how it works: You sign up for a program, get your special tracking link, and share it with your audience across Instagram, TikTok, YouTube, or via your personal blog.
When someone from your network clicks your link and do a purchase, you get a percentage of that sale. In affiliate beauty programs, you need not to create products, handle inventory by yourself, or deal with shipping. Simply recommend products you genuinely love, and the brand handles everything else. It’s passive income at its finest.
List of Top 10 Beauty Affiliate Programs in the USA
1. Sephora Affiliate Program
Sephora is the beauty retail giant with 2600+ stores across 35 countries, featuring 340+ brands from drugstore favourites to luxury icons. Offering a large selection and Beauty Insider rewards program, Sephora is one of the highest paying beauty affiliate programs in the USA.
- Product Types (niche) – Makeup, Skincare, Haircare, Fragrance
- Commission Rate: Up to 5%-10% per sale
Pros:-
- Extensive brand recognition means easy conversions
- Over 340 brands give unlimited content options
- Product sneak peeks and affiliate-only promotions
- Free shipping $50+ and samples with every order
Cons:-
- Short 24-hour cookie window
- Huge competition from other affiliates
- Need to be strategic about what to promote
Cookie duration: 24 hours
What audience this brand is for: Those who love beauty, whether a beginner or a beauty addict. All ages, all budgets, all beauty preferences.
2. MAC Cosmetics Affiliate Program
MAC Cosmetics is an international makeup brand earning $1.5 billion in 2022, presenting 30+ years of professional-level products. Introduced by makeup experts for makeup artists, MAC has extensive shade ranges and the following iconic products: Studio Fix foundation and Ruby Woo Lipstick. Plus, their products have become industry standards. MAC Affiliate marketing cosmetics program helps affiliates reach a wide audience and earn a good commission on every sale. The brand is one of the top choices for those interested in joining a beauty products affiliate program.
- Product Type(niche): Professional-level Makeup, Skincare, Brushes, and Tools
- Commission Rate: 8 %/sale
Pros:-
- Iconic products sell themselves
- Professional artist credibility
- Huge shades for all skin tones
- Exclusive coupon codes for affiliates
Cons:-
- Seven-day cookie window
- Higher price points: $20 to $45
- An 8 percent commission is moderate
- Prestige pricing needs more convincing
Cookie duration: 7 days
What audience this brand is for: Professional artists, makeup lovers, and those who value pigment and longevity. Best for all skin tones.
Also Read: How to Make Money With Affiliate Marketing?
3. Ulta Beauty Affiliate Program
Ulta Beauty is one of the largest beauty retailers in America, with 1300+ stores. They blend prestige cosmetic, skincare, and makeup brands under one roof. Offering 25000+ products and salon services, Ultra reported $10.2 billion in revenue in 2023. Being one of the top makeup affiliate programs, more and more creators are inclining towards Ulta Beauty.
- Product Type(niche): Makeup, Skincare, Haircare, Fragrance, Salon
- Commission Rate: 6 percent per sale
Pros:-
- Amazing 30-day cookie window
- 25,000+ products from $5-$500+
- Ulamate Rewards Loyalty Program
- Frequent sales and 21 Days of Beauty events
Cons:-
- Commission is moderate
- Needs application via Impact network
- High affiliate competition
- Some programs report a 2 percent default rate
Cookie duration: 30 days
What audience this brand is for: Those beauty lovers who are budget-conscious. All ages who appreciate variety and value at the same time.
4. Estee Lauder Affiliate Program
Estee Lauder is a premium beauty brand who has generated $16 billion in revenue in 2022. The brand is popular for doing innovation in anti-aging and skincare, with the Advanced Night Repair serum being one of the most iconic beauty products ever founded. Estée Lauder’s Affiliate Program is recognized as the top beauty products affiliate in the USA.
- Product Type(niche): Premium Skincare, Makeup, Fragrances, Anti-Aging
- Commission Rate: 6.4 percent/sale
Pros:-
- Prestigious luxury brand builds its own reputation
- Free premium samples for affiliates
- Higher average order values
Cons:-
- Luxury pricing ($38-$250+) limits reach
- Seven-day cookie window
- Skews the older demographic
- The commission amount is lower
Cookie duration: 7 Days
What audience this brand is for: Mature, luxury-centric consumers over 35. Women who invest into quality and proven anti-aging results.
5. Glossier Affiliate Program
Glossier was started as a beauty blog, and then became a $100M cult brand in 2023. The brand was celebrated for its “skin first, makeup second” philosophy. With a minimalist-pink aesthetic and community-centric product development, Glossier has become a true symbol of effortless and natural beauty. And its affiliate program is one of the well-known cosmetics affiliate programs.
- Product Type(niche): Minimalist Skincare, Makeup Products
- Commission Rate: Up to 15%/sale
Pros:-
- Cult products such as Boy Brow sell themselves
- Insta-worthy pink packaging
- Affordable price points
Cons:-
- Limited shade ranges on some products
- Ensure a minimalist vibe for everyone
- Smaller product line overall
Cookie duration: 7 days
What audience this brand is for: Gen Z and millennials wanting a “no-makeup makeup” look. Clean girl aesthetic lovers.
6. Fenty Beauty Affiliate Program
Fenty Beauty was founded by Rihanna, and it has taken the beauty industry by storm, presenting 40+ foundation shades. It was reported to reach $582 million in sales in 2022. They revolutionized inclusivity standards and became a cultural phenomenon clearly. Joining the Fenty Beauty affiliate program, creators can align with a brand that is suitable for all skin tones and offers competitive commissions upon every successful sale.
- Product Type(niche): Foundations, Lipsticks, Highlighters, Skincare
- Commission Rate: 6.4 percent per sale
Pros:-
- Rihanna’s celebrity image ensures instant credibility
- 50-shade foundation range
- Industry-changing inclusivity
- Quick access to launches for affiliates
Cons:-
- High affiliate competition
- Popular products sell out quickly
- 6.4 percent commission is moderate
Cookie duration: 7 Days
What audience this brand is for: Those seeking inclusive shade ranges. Gen Z and millennials who value diversity and bold makeup.
Also Read: Top 10 Affiliate Programs in the U.S.
7. Tarte Cosmetics Affiliate Program
In 2022, Tarte Cosmetics earned $500M – thanks to having a focus on eco-friendly, cruelty-free products made using natural ingredients. Famous for the cult-favourite Shape Tape Concealer, this beauty brand thoughtfully combines beauty with skin-friendly formulas. With having a strong presence in Ulta and Sephora stores globally, Tarte Cosmetics is considered a great choice for cosmetic affiliates.
- Product Type(niche): Eco-friendly, Cruelty-free Makeup and Skincare
- Commission Rate: 8 percent/sale
Pros:-
- Shape Tape concealer is legendary
- An attractive appeal shows in every product
- Strong presence in major retailers
- Influencer partnership opportunities
Cons:-
- Higher price points may limit conversions
- Strong competition from other affiliates
Cookie duration: 7 Days
What audience this brand is for: Beauty lovers who want cruelty-free glamour. Ages 20 to 40 who care about clean beauty.
8. Charlotte Tilbury Affiliate Program
Tilbury was founded by Legendary British makeup artist Charlotte Tilbury. Famous for runway-ready products, including Magic Cream and Iconic Pillow Talk lipstick, the brand uses Hollywood glamour and high-performance formulas to enhance beauty. Introduce your audience to one of the best skincare affiliate programs and earn a commission on all sales.
- Product Type(niche): Premium Makeup and Skincare with Red-Carpet Touch
- Commission Rate: Up to 10%- 15%/sale
Pros:-
- Makeup affiliates can earn a competitive commission rate
- Best-selling products: Magic Cream, Pillow Talk
- Global affiliate program with global shipping
- Special offers and quick access to launches
Cons:-
- High pricing limits audience reach
- High-end positioning needs sophisticated content
- Strong competition from other luxury affiliates
Cookie duration: Varies (not listed)
What audience this brand is for: Luxury beauty lovers wanting a red-carpet look. Ages 25 to 55 who invest in premium makeup and skincare.
9. Pat McGrath Labs Affiliate Program
Pat McGrath Labs (Led by iconic makeup artist Pat McGrath) is famous for opulent, runway-quality cosmetics along with artistic flair and luxury packaging. The brand is a favourite among professional makeup artists and luxury beauty enthusiasts. Using this affiliate marketing for beauty products, you can attract a dedicated audience of beauty enthusiasts and make money.
- Product Type(niche): Lipsticks, Eyeshadow Palettes, Highlighters, Foundation
- Commission Rate: 6.4 percent/sale
Pros:-
- Prestige brand with $1 Billion+ valuation
- Free products for top affiliates
- Red carpet and editorial credibility
Cons:-
- High luxury pricing limits the audience
- May not convert shoppers who are budget-conscious
- Smaller product range than mass brands
Cookie duration: 30 days
What audience this brand is for: Beauty lovers, professional makeup artists, and editorial makeup enthusiasts who love luxury products. Also ideal for high-spending customers.
10. Kylie Skin Affiliate Program
Founded by Kylie Jenner, Kylie Skin leverages her 400Million+ social media following for selling vegan, cruelty-free skincare and makeup. The beauty brand targets especially young consumers with simple, effective products and celebrity influence. They create instant viral moments and limited-edition collections that sell out within hours. With this affiliate marketing beauty products program, you can be a part of an established and successful affiliate network.
- Product Type(niche): Vegan, Cruelty-free Skincare and Makeup
- Commission Rate: Competitive commission rates (varies)
Pros:-
- Kylie’s 400M+ social following drives awareness
- Vegan, cruelty-free formulas
- Products go viral easily
Cons:-
- Highly competitive due to celebrity status
- Limited product variety: mainly focuses on skincare
- Young audience may have budget limits
- Commission rates vary from platform to platform
Cookie duration: 30 days
What audience this brand is for: Young beauty lovers between 16 and 30 years old who follow celebrity trends. Heavy IG and TikTok users.
Also Read: TikTok Shop Affiliate Program – A Guide to Know in 2025
Beauty Affiliate Programs for Beginners – Things to Check
Are you getting into the best beauty affiliate program or beauty affiliate marketing? Read the essential terminology guide so you don’t get lost in the jargon:
- Commission Rate
The percentage of every successful sale you get as an affiliate. If someone shops a $100 product and your commission is 10%, you earn $10. Maximum percentages on luxury items can add up quickly.
- Cookie Duration or Cookie Window
How long after a person clicks your link that you can still receive commission. A 30-day cookie means if they shop within 30 days of clicking, you get paid, no matter if they left and came back later. Remember, longer is always better.
- Average Order Value (AOV)
The usual amount customers spend per purchase. A brand with $150 AOV and 10% commission pays more than one with $30 AOV and 15% commission.
- Conversion Rate
The % of people who click your link and actually shop. Higher conversion rates offer more money, even with lower commission percentages. Trust and authenticity drive conversions.
- EPC/Earnings Per Click
How much do you make on average for every tap on your affiliate link. This includes commission rate, conversion rate, and AOV into one helpful metric that shows your real earning potential.
- Affiliate Network
A platform that connects publishers (you) with a number of affiliate programs. Consider it as one-stop shopping instead of joining each program one by one. Leading networks generally include Impact, ShareASale, and CJ Affiliate.
- Product Feed
A file accommodating all available products, images, prices, and descriptions. Makes it easier for creating content and keeping your links updated automatically with no manual work.
- Tracking Link
Your unique URL or link that tracks clicks and sales back to you. This is how brands know you referred the customer. Don’t share your tracking link publicly or let others leverage it.
FAQ – Beauty Affiliate Programs
- Can I sign up for multiple beauty affiliate programs at once?
Yes! Well, it’s smart to diversify. But be sure whether you can manage promoting multiple brands effectively.
- How long does it take to make money with beauty affiliate marketing?
The first commission percentage may take two to three months, but once you’re making it, it becomes more consistent.
- What kind of content performs well in beauty affiliate marketing?
- Tutorials
- Honest reviews
- Before-and-afters
- Get Ready With Me Videos
- Product comparisons
- Hauls
- Seasonal gift guides
4. What if beauty products go out of stock or are discontinued?
It’s worth checking links quarterly and updating content. Out-of-stock products may affect conversions and frustrate your audience.
- Do I need to focus on luxury or affordable beauty brands?
Vary with the audience. Luxury brands typically have higher AOV and impressive commissions per sale, but affordable brands convert quickly and more often.
Conclusion
The beauty industry in the USA is evolving fast, and affiliate marketing gives creators a better chance to grow with it. By partnering with brands you genuinely love, you can share products your audience will appreciate and earn money at the same time. Find a program that best suits your style and start turning your love of beauty into a meaningful experience.
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