The TikTok Shop affiliate program is reinventing the way e-commerce sellers connect with customers through creators. With over 1 billion active users per month worldwide and about daily usage nearing an hour, TikTok is a powerful hub for product discovery. In the first half of 2025 alone, TikTok Shops’ global GMV hit US$26.2 billion, almost doubling year-over-year.
Especially for sellers, this program provides the chance to collaborate with creators, improve visibility, and pay commission when sales happen. Interested to know more? Here’s a comprehensive guide offering how TikTok shop affiliate works, why it matters, and how to get started.
What is TikTok Shop Affiliate?
The TikTok Affiliate Program is a program where sellers and creators work together to promote products and drive sales. When creator share products in their videos or live sessions (and in case someone buys using their affiliate link), they automatically receive a commission.
For e-Commerce sellers, this is a low-risk method to improve visibility and reach new customers with no need to pay in advance for ads. And for creators, it opens an easy income source for recommending products that best fit their content. Everything is managed seamlessly through the TikTok Shop Seller Centre.
Also Read: How To Make Money On TikTok in Dollars
How to become a TikTok Affiliate?
Learning how to become a TikTok affiliate is a low-risk way to generate revenue through product promotions. It’s easy to set up, and can keep generating income as long as your links stay active.
Here’s how to get started with TikTok affiliate:-
Step 1: Decide Your Niche
In TikTok affiliate marketing, the first step is figuring out your niche. Simply put, you need to decide on the topics you want to focus on and understand the interests of the audience you’d like to target.
If you’re already popular on TikTok, it’s easy to spot a niche for yourself. If not, consider what you enjoy or are good at, and see how it could connect to products. For example, a passion for hiking and camping could lead you to focus on outdoor gear and adventure essentials.
Here are the most popular niches for TikTok affiliate marketing:-
- Beauty & Skincare
- Fitness & Health
- Tech & Gadgets
- Personal Finance
- Fashion & Accessories
Step 2: Create your TikTok Business Account
To share all your affiliate URLs and see how they’re performing, you’ll need to switch to a free TikTok Business account.
Steps to follow to switch your account:-
- Open TikTok on your device
- Go to your profile
- Click on Menu, then Settings and Privacy
- Select Manage Account
- Choose Switch to Business Account
Now, you can add your TikTok URL to product links, bios, and posts for followers to click and shop.
Step 3: Join an Affiliate Program
Once you define your niche, now is time to find an affiliate program that best matches your content. TikTok provides its own TikTok Shop Affiliate Program, on which you can earn commission for promoting products directly using your TikTok affiliate link.
You could also consider other programs based on your niche:-
- Amazon Associates – Promote popular Amazon items and get a cut of each sale.
- ExtraPe – Best for online affiliate programs
- ClickBank – Best for digital items: courses or eBooks.
- ShareASale – Has a broad range of brands across multiple categories
Through affiliate links, you’re ready to start sharing them with your audience in videos, bios, or live streams.
Step 4: Optimize Your TikTok Profile
Your TikTok profile is the first thing people see, thus it should support your affiliate marketing efforts. Make it easy for followers to find your offerings and take action:-
- Use a catchy username that best matches your niche.
- Put a short and engaging bio with a clear CTA (for instance: “Check out my top tech picks!”)
- Leverage a link-in-bio tool in order to share multiple affiliate links from the TikTok program.
Step 5: Create Engaging TikTok Content
To make the most of the affiliate program TikTok, focus on creating videos showcasing your affiliate products naturally and guide viewers to your unique URLs. Put relatable tags to increase organic reach. Prefer paid promotion to target a wider audience.
Try using tutorials, reviews, unboxings, or eye-catching clips to highlight the product’s benefits. Keep your content relevant and entertaining, and avoid being too promotional—audiences respond best to genuine recommendations.
Also Read: Top 10 Affiliate Programs in the U.S.
Top Products to promote on TikTok Affiliate Program
If you’ve ever wondered how to become a TikTok influencer, finding the right products to promote is quite important. The TikTok affiliate program provides an extensive range of products across multiple niches; here they are:-
- Beauty & Skincare – Serums, moisturizers, and makeup tools.
- Health & Fitness – Resistance bands, supplements, and yoga mats are the most sought after.
- Tech & Gadgets – Headphones, smartphone accessories, and smart home devices attract tech enthusiasts.
- Home & Lifestyle – Décor, kitchen appliances, and organizational tools appeal to a larger audience.
- Fashion & Accessories – Clothing, jewelry, and handbags are popular choices in influencer content.
How to add Affiliate Products in TikTok Shop for Free?
If you’re looking for how to add affiliate products in TikTok Shop absolutely free, we’ve got you covered with the steps below:-
Step 1: Open the TikTok Shop Seller Center. Register your business there.
Step 2: Under the Product section, upload your product listing, along with details, pricing, and pictures.
Step 3: Locate the “Affiliate Marketing” section under the Seller Centre. Next, tap on “Create Affiliate Campaign.”
Step 4: Create Collaboration Plans. Choose between Open Plan (creator can apply to promote your product and receive a commission) and Targeted Plan (you choose specific creators to market your product).
Step 5: Track affiliate campaigns, monitor sales, and manage commissions using Seller Centre.
The steps above will help you add affiliate products to TikTok Shop and show how to promote products on TikTok effortlessly.
Note: To access affiliate tools, track performance, and handle campaigns, you must complete your TikTok affiliate login through the Seller Centre.
What are the Two Types of Sellers on TikTok?
On TikTok Shop, sellers are allowed to register as either individual or business accounts, with each type having its own registration requirements and features.
- Individual Sellers
Who they are: Private individuals sell products under their own name, such as sole proprietors, creators, or hobbyists.
Documentation Required: A government-issued ID, like a passport or driver’s license.
Bank Account: A personal bank account must be linked for receiving payments.
- Business Sellers
Who they are: This category is especially for legally registered businesses, which include corporations and individually-owned businesses.
Documentation Required: Sellers are required to submit official documentation, such as business registration records, and an Employer Identification No.
Bank Account: They must have a business bank account that matches the company’s registration.
Also Read: How to Make Money on YouTube – Top 10 Strategies
How does TikTok Shop Affiliate Marketing Work?
The affiliate program TikTok connects brands and creators to promote products together through quality TikTok content. Creators receive a commission when someone makes a purchase through their unique affiliate link or code.
Most people are wondering how many followers to make money on TikTok. While there’s no minimum, an engaged audience helps generate sales quickly. Smaller creators can earn money through affiliate links when their content connects with viewers.
The affiliate marketing on TikTok delivers real-time insights and tools for sellers and creators to track performance and improve campaigns. For shoppers, it’s simple—viewers can tap a link, read reviews, and make purchases without leaving TikTok. The affiliate program is an effective way to increase sales.
What to Look For in a TikTok Affiliate?
Now you must have understood how to become TikTok affiliate, but now it’s time to check what key aspects to consider when choosing that:-
- Alignment with Your Niche & Audience
Choose affiliate items that resonate well with your content and audience. Promote only those items that align with your niche enhances authenticity and engagement.
- Commission Structure
Evaluate the commission rates provided by the different affiliate programs. A competitive commission structure can drastically influence your earnings. Some affiliate programs provide flat charges/sale, whereas a few others provide percentage-based commissions. So choose the one that aligns with your earning goals.
- Tracking & Analytics
It’s good to understand what is TikTok Promote and how it works when leveraging TikTok’s affiliate program. Be sure the affiliate program offers robust tracking tools. Access to practical analytics allows you monitor your performance, understand audience behaviours, and leverage your content strategy accordingly.
- Reputation and Reliability
Consider reputed brands and programs. Be sure to research the program’s history, check reviews, and ensure payment timelines. A dependable affiliate program fosters long-lasting success.
- Support & Resources
Go for programs offering extensive support and resources. This can comprise creative assets, campaign guidelines, and dedicated affiliate managers for assisting and maximizing your potential.
Also Read: How to Make Money With Affiliate Marketing
Why TikTok Affiliate Marketing is So Successful?
- Broad and Diverse Audience Reach
TikTok has a huge user base with different demographics. This extensive reach expands the potential for affiliate URLs to be seen and acted upon, eventually enhancing the effectiveness of marketing efforts.
- Clear Integration of e-Commerce
The integration of shopping features on the TikTok platform lets users discover and purchase products with no need to leave the app. With this seamless shopping experience, friction in the buying process will be reduced, offering higher conversion rates for affiliate marketers.
- Quality & Authentic Content Formats
Short-form video format encourages creativity and originality. You can create engaging content that resonates with their audience, leading to higher engagement and trust.
- Strong Analytics & Tracking Tools
TikTok gives creators analytics and tracking tools to monitor how their affiliate URLs perform. These insights help marketers adjust their strategies and improve conversion rates over time.
- Flexible Monetization Options
TikTok has the following monetization avenues: affiliate marketing, brand partnerships, and the TikTok Creator Fund. Creators with this flexibility can diversify their income streams and opt. for the method that best aligns with content and audience.
Examples of Affiliate Marketing on TikTok
Example: 1 – SooSlick TikTok Shop Success Story
Joining the TikTok Shop Affiliate Program, SooSlick worked with creators for sharing original, quality videos. With their whole product catalog available for promotions, the brand obtained:-
- Over 200M video views
- $1M in sales within their first 30 days
- Record-high customer reach and revenue
Example: 2 – Good Proteins
Good Protein is a Canada-based wellness brand, and they used a TikTok affiliate partnership for promoting their plant-based protein using creators from the health & fitness niche.
- They hired micro influencers like Jujeats with 3k+ followers, who integrated Good Protein into snack recipe videos that were authentic and relatable.
- They offered her followers a special 30% discount code (JUJEATS) for driving sales and tracking campaign performance.
The outcomes:-
- Strong engagement in a health-conscious community.
- Sales doubled with exclusive affiliate discounts.
- Clear attribution and measurable ROI via TikTok affiliate tracking.
TikTok Shop Affiliate Marketing Commission Rate
- Commission rates are not fixed by TikTok, with each seller having their own rates.
- Speaking of rates for products in common categories, they tend to fall anywhere between 10% and 30%.
- Some high-end product categories or special campaigns might have more ( up to 40% to 50%) or occasionally less (down to 5% to 8%) based on margin and demand.
- In case of “Shop Ads” or special promotional set-ups, e-Commerce sellers can decide different commission rates if the affiliate content is tied to an ad.
Also Read: How to Make $100 A Day in U.S. 2025 – Online & Offline
Closing Words!
Everything comes full circle with TikTok Shop’s affiliate program. Through authentic creator content, clear commissions, and smart tracking, brands can reach wider audiences and convert engagement into real sales. At last, it’s all about connecting with people in such a way that feels natural and profitable too.
FAQs – TikTok Shop Affiliate Program
1. How to sell products on TikTok?
- Become a part of TikTok Shop.
- List your products.
- Promote them via short videos, live streams, or affiliate partnerships.
2. How old do you have to be on TikTok?
You must be at least 13 years old to create your TikTok account in the U.S. (18 or more for TikTok Shop sellers).
3. Do People Make Money on TikTok?
Yes! One can make money on TikTok via the Creator Fund, TikTok Shop affiliate sales, brand deals, and live gifts.
4. How many followers do I need to go live on TikTok?
You must have at least 1,000 followers to start live streaming in the U.S.
5. Is TikTok Promote available in the U.S.?
Yes! TikTok’s paid tool can be used by creators to boost videos for more reach and sales.
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